AR Reaching 1 Billion Users

News   •   December 5, 2018

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AR is becoming a tempting opportunity for brands and advertisers.

Augmented Reality (AR) may be trying to catch up to its technological sibling, virtual reality (VR), but it isn’t lagging – or slowing – at any rate, namely thanks to its adoption through mobile devices rather than headsets.

Analytics firm SuperData has just released its latest report on the mobile AR market, finding that the technology has reached over 1 billion users worldwide.

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It’s a technology company’s like Apple and Google are keenly interested in, hence why they created ARKit and ARCore respectively, to further advance the industry and make it more consumer friendly.

SuperData’s report focuses on mobile AR user profiles, mobile AR advertising, and why mobile AR is the next frontier for brands, rather than the apps and videogames being developed. It looks to analyze the type of people that use AR, sentiment towards AR ads, and why this new technology offers a unique marketing opportunity for brands.

When it comes to advertising in AR, SuperData finds that 56 percent of users view AR content as a creative use of the technology, estimating that two in three AR users view AR ads at least once a month.

Read the article here…

VR Focus